New Microsoft ads directly target Apple

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Sean at Microsoft WindowsAfter two weeks of running a series of ads with Jerry Seinfeld and Bill Gates that left many people scratching their heads, Microsoft’s latest spots take direct aim at the Apple ads that have turned Windows into a punch line.

“I’m a PC and I’ve been made into a stereotype,” says Microsoft employee Sean Siller, who looks a whole lot like John Hodgman, the actor who plays the PC in Apple’s ads.

The software maker is counting on the massive ad push to help improve Windows’ image. The campaign is expected to last beyond this year and spending has been estimated at around $300 million.

Microsoft will also run print ads focusing on the notion of “Windows without Walls” and “Windows: Life without walls”–notions that Microsoft expects to use for years to come. A series of print and outdoor ads shows a single image split across multiple desktop, laptop and Windows Mobile phones, aiming to show Windows as an experience that spans many devices…Read the full article

Also worth a read: Let’s Give Bill Gates a Break..Please